At Aura, we are barbers, creators, and visionaries at heart

Our journey started with a simple frustration: every tool and product we used felt like it had room for improvement. Clippers, trimmers, shavers, styling products—nothing truly reflected the standards we wanted to bring to the industry.

So we decided to build what we couldn’t find.

From traveling to Asia to meet manufacturers, testing countless samples in the barbershop, and refining every detail, Aura was born with one clear goal: to create premium barber tools and grooming products that elevate the craft and empower barbers worldwide