About Us

Aura is a brand built by barbers, for barbers and for everyone who believes in creativity, growth, and excellence.

Our Story

Aura was born from years behind the chair.

After nearly a decade of cutting hair, testing tools, and building barbershops, we learned what truly works. We spent over a year developing and refining our prototypes, traveling overseas to meet with manufacturers, studying materials, and perfecting every design until it met our standard of professional quality that lasts.

In June 2025, we finalized our manufacturing partners, selected for their performance, ethics, and shared vision to raise the standard of barbering worldwide. That’s how Aura New Generation was born: created by professionals who live and breathe the craft.

Our mission is to design professional tools and grooming products that combine performance, durability, and inspiration. Every product is built to help artists create with precision, confidence, and pride. But more than tools, we aim to build a community; one that celebrates hard work, creativity, and self-expression through the art of barbering.

Our slogan, “Create to Inspire,” reflects our purpose and mindset. Everything we make is meant to elevate barber culture and spark creativity beyond ourselves , because what we create today fuels the next generation of artists tomorrow.

Aura isn’t just a name. It’s a mindset a reflection of ambition, authenticity, and excellence.

We’re here to redefine what it means to be a barber in today’s world to prove that passion, structure, and creativity can build something bigger than a brand.

Welcome to Aura New Generation.