FAQ

Before you buy

Do the tools come with a warranty?

Yes. Every Aura electric tool — Clipper, Trimmer, Shaver and Hair Dryer — carries a 12-month warranty from the date of delivery.

It covers manufacturing defects: motor failure, a battery that stops holding a charge, a charging port that quits, switches and buttons that fail. It does not cover normal blade wear, drops, water damage, or damage caused by non-Aura replacement parts.

How long does the Clipper run on a charge?

Up to 240 minutes on a full charge. The motor runs at 8,000–10,000 RPM across two speeds.

What comes in the box?

It varies by tool. Every product page has a What's Included section that lists the exact contents — guards, cables, oil, brush, manual. If something you expected isn't listed there, email us before you order.

How long does shipping take?

We ship from several warehouses, so your order normally leaves from the location closest to you. You get a tracking number by email as soon as your parcel ships. Delivery times vary by destination — if you need an estimate for a specific address before you order, email us and we'll check it for you.

Using the styling products

Hair Clay — how do I apply it?

Damp or dry hair, never soaking. Clay grabs on towel-dried hair. On wet hair it slides and you lose the hold.

Start with a pea-sized amount. Warm it between your palms until it turns clear, then work it back to front, roots first. Add more only if you need it — too much clay is what makes a style look heavy instead of textured.

Shape last. Fingers for texture, comb for a clean part.

Daily use is fine, and yes, wash it out. One round of regular shampoo takes it out. Nothing special required.

Hair Powder — how do I apply it?

Dry hair only. This is the mistake almost everyone makes the first time. Powder on wet hair clumps and turns chalky.

Two or three shakes at the roots, bottle held about 10 cm away. Not on the lengths — the lift comes from the root.

Rub it in with your fingertips. It grips as you work it in.

Use less than you think. A little lifts. Too much shows as white residue on dark hair. Start light and build.

Rinse it out at the end of the day. Shampoo removes it completely. It isn't meant to be slept in.

Sea Salt Spray — how do I apply it?

Damp hair, not soaking. Towel-dry first, then spray.

Five to eight pumps held 15–20 cm away, across the mid-lengths and ends. Skip the scalp.

Scrunch by hand for waves, or blow-dry on low with a diffuser for volume with more control.

Two or three times a week, not daily. Salt dries hair out over time — alternate with a conditioner day.

Rinse it out. Don't leave salt in overnight.

Shaving Gel — how do I apply it?

Clean, damp skin. Warm water first — it softens the hair and opens things up.

A coin-sized amount spread in a thin, even layer. Gel isn't foam; you should still see the skin through it. That's what lets you follow the line.

Shave with the grain first, then across if you need to go closer. Rinse the blade often.

Rinse with cool water when you're done, then follow with After Shave Cologne to close things up.

After you buy

How do I make a warranty claim?

Email info@newgenerationaura.com with three things: your order number, a short description of what's happening, and a photo or a short video showing the problem. Video helps a lot on mechanical issues — a blade that shifts or a motor losing power is easier to show than to describe.

We'll come back to you with next steps. If the unit needs to come back, we send you the return label.

Where is my order?

You get a tracking number by email when your parcel ships. If it hasn't arrived, check your spam folder first — that's where it usually is. Still nothing, or tracking hasn't moved in several days? Email us with your order number.

An item is missing from my order.

Contact us right away at info@newgenerationaura.com. Send your order number and a photo of the box with everything you did receive laid out. That lets us confirm what happened and ship the missing item without a back-and-forth.

I received a damaged or defective product.

Inspect your order when it arrives and contact us immediately if anything is defective, damaged, or wrong. Send photos of both the item and the packaging — if it was damaged in transit, we need the box to file the claim.

Can I return something I just don't want?

You have 30 days from delivery to request a return. The item has to be unused, in its original packaging, with proof of purchase. Personal care products that have been opened can't be returned for hygiene reasons. Full details are in our Refund Policy.

How do I reach customer service?

Email info@newgenerationaura.com. Include your order number if you have one — it gets you a faster answer.

For a return, contact us first. We'll confirm the right address to send it to and send you a shipping label. Anything sent back without contacting us first can't be accepted.

Aura a été créée par des coiffeurs, pour des coiffeurs et pour tous ceux qui sont animés par la créativité, la discipline et le développement.

La marque a vu le jour bien avant que son nom n'existe, dans un petit sous-sol où une mère veillait à ce que ses trois fils aient toujours une allure impeccable.

Avant les prototypes, avant les salons de coiffure, avant nos propres tondeuses, il y avait une chaise, un miroir et une mère coupant les cheveux de ses enfants. Elle a coupé les cheveux du Fondateur jusqu'à ses 17 ans, âge auquel il a choisi de créer son propre style et d'exprimer sa propre vision.

Cette étincelle est apparue encore plus tôt. À 15 ans, il a commencé à couper les cheveux lui-même dans ce même sous-sol. Ce qui avait débuté comme une simple activité créative est devenu une véritable passion, une passion qui a dépassé les limites de l'école, les attentes, et qui a fini par remplacer son projet initial d'études en architecture.

Se consacrant pleinement à son métier, il ouvrit un salon de coiffure et y travailla pendant plus de huit ans. Il y apprit ce que les professionnels exigent de leurs outils : précision, puissance, durabilité, ergonomie et fiabilité, et ce sur quoi les clients comptent pour entretenir, coiffer et définir leur style.

Ses voyages à l'étranger lui ont permis de comprendre le fonctionnement réel de la production mondiale et la manière dont les plus grandes marques fabriquent leurs tondeuses, leurs produits capillaires et leurs accessoires. Loin d'être impressionné, il y a vu une opportunité.

Une opportunité de construire quelque chose de mieux.

Construire quelque chose de différent.

Cette vision claire a façonné la mission d'Aura : des performances haut de gamme, un design innovant, une technologie de pointe et des prix accessibles, créés pour sublimer l'artisanat.

En 2023, le fondateur a réuni six associés, dont des barbiers qui travaillaient à ses côtés depuis des années. Pendant près de deux ans, ils ont testé, repensé, perfectionné et rejeté tout ce qui ne répondait pas aux exigences.

La philosophie était simple :

Si cela ne rehausse pas le niveau de l'artisanat, cela n'a pas sa place dans Aura.

Le 1er novembre, Aura a été officiellement lancée, non seulement en tant que marque, mais aussi comme la continuation d'une histoire qui a commencé dans un sous-sol, avec une mère et une paire de tondeuses.

Aura est pour ceux qui refusent de se fondre dans la masse.

Pour celles et ceux qui construisent, créent et font grandir.

Pour celles et ceux qui osent être différents.